Your biggest barrier to successful negotiation is preparation.

Not anymore.
Join The Persuasion Lab

Create custom negotiation plans


Diagnose, assess and counter most difficult tactics and people


Risk assessments on deals


Determine what is possible in your deal by Deal Point checklists


Win the deal

We offer three subscription levels

These are required tools for sales teams, procurement teams, lawyers to ensure risks are limited and the probability of desired outcomes are maximized.

The website was founded by negotiation experts with over twenty five years of practice and research.

“ We communicate our needs to the world using persuasion, influence and negotaiton. How effective we are at those skills determines if our needs our met.”