Our lives represent what we negotiate.

The Persuasion Lab offers Negotiation Education (Negotiation Dojo®), Coaching and Tools to get you where you want to be.

The Persuasion Lab helps you know how to engage in negotiations readily and with confidence.

We help you navigate through life’s most difficult situations, disputes, interpersonal interactions, and ordinary transactions. The Persuasion Lab’s new tools, research and content is here to help you make money, minimize loss, and get your needs met by offering you ongoing curated content, community conversations, and expert guidance and coaching. We consistently review the science of negotiation, persuasion and influence to give you the tools needed for the best outcome possible.

Every day is an opportunity to improve your skills. If you sign up today you will be more likely to use the right tool, make the right choice and acquire your needs on your terms. Take the first small step. Join today.

Our Services

The Negotiation DojoⓇ

The Negotiation DojoⓇ is a confidential private peer negotiation, persuasion and influence workshop that provides the latest research, practice, drill and role play with either sample or actual members’ critical negotiation fact patterns. Learners have access to The Persuasion Lab online tools.

Professional Consulting

The Persuasion Lab senior principals and Negotiation DojoⓇ graduates provide professional negotiation consulting and advisory services. Every professional you engage is supported by a team of highly experienced negotiators. We work well with your legal counsel, C-Suite, partners and individuals to help you plan to optimize the outcome.

Negotiation Tools

The Persuasion Lab developed tools that can to aid in your negotiations. We offer online assessments, analysis of your communciations for persuasiveness, searchable databases of current research, and access to our video and podcast library.

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What is negotiation, and why does it matter?

Our lives represent what we negotiate.

We communicate our needs to the world using negotiation, persuasion and influence.

How effective we are at those skills determines if, in fact, our needs are met.

What People Are Saying

“All of us negotiate through our lives every day, whether we think of it that way or not. But rarely does one have an opportunity to learn from someone who negotiates for a living! The techniques taught and practiced in the Negotiation Dojo not only improve my business and leadership skills, but they also help me be a better parent, partner, and friend!”

“We negotiate every day whether we are aware of it or not. By accepting and embracing this truth, we can receive better outcomes from those interactions. The negotiation Dojo is a great place to learn and hone those skills in a deliberate way with a varied group of professionals.”

“The Negotiation DoJo class gave me a framework to understand what is happening in a negotiation, when I’m in one when I’m sure, and how my behavior and actions can affect the outcome. The live exercises gave me a way to grasp concretely how I could apply them in a realistic setting. Highly recommend this course to anyone who wants to take their ability to negotiate from hap hazard to success!”

“Thank you again for putting together the Negotiation Dojo class. I thoroughly enjoyed it, and it has helped me in building my business. In particular I have successfully launched my first product line, this accounted for more than 20% of my total revenue income. And your class helped my marriage in ways I thought were not possible.”

“Each one of the sessions had an immediate and positive impact on how I negotiated in my personal and professional life.”

“Shows how negotiators can be on the same page. The [sessions] helped me see the negotiation through the other perspectives. Breaking it down [reduced negotiation] anxiety.”

Meet Founder Martin Medeiros

The Persuasion Lab was founded by Martin Medeiros. Martin published six books on negotiation and has been hired by dozens of companies and organizations to train hundreds of people on the art and science of negotiation.

Martin has an obsession with math, a heavy interest in game theory, and a wild hair about negotiation being something absolutely anyone can do. Reliably. Successfully. And, within their integrity. If they know the systems approach.

Along with the Persuasion Lab team, the latest scientific research in human communication, emotional development is studied, analyzed, and then added to constantly keep the class curriculum, online libraries of resources, and interactive tools made available to The Persuasion Lab’s customers.

Martin Medeiros practices Brazilian Jiu Jitsu inspiring this curriculum. Martin gives technologists, buyers, sellers, attorneys, politicians, engineers, physicians, lobbyists, families, and politicians practical negotiation science by experiencing the negotiation. Martin holds over 30 years of experience as a practicing attorney and intern negotiator representing the largest telecommunications, airlines, software, e-commerce, apparel, and energy companies. He is a regular judge in the American Bar Association Negotiation Competition for Lewis and Clark College of Law. He is a founding board member of Complete Intelligence Technologies, an artificial intelligence developer of financial forecasts. Martin is filmed periodically live on the BBC on technology deals, was published in the Wall Street Journal and interviewed in Information Week Magazine. His podcast, The Persuasion Lab, was voted a Top 20 research-based podcast of 2021 by Welp Magazine in the U.K. and was selected a top 10 podcast on persuasion from feedspot in 2023.

Why The Persuasion Lab...

Our lives represent what we negotiate.

The Persuasion Lab offers Negotiation Education (Negotiation Dojo®), Coaching and Tools to get you where you want to be.

The Persuasion Lab helps you know how to engage in negotiations readily and with confidence.

Every day is an opportunity to improve your skills. If you sign up today you will be more likely to use the right tool, make the right choice and acquire your needs on your terms. Take the first small step. Join today.

Our Services

The Negotiation DojoⓇ

Professional Consulting

Negotiation Tools

What is negotiation, and why does it matter?

Our lives represent what we negotiate.

We communicate our needs to the world using negotiation, persuasion and influence.

How effective we are at those skills determines if, in fact, our needs are met.

What People Are Saying

Meet Founder Martin Medeiros

The Persuasion Lab was founded by Martin Medeiros. Martin published six books on negotiation and has been hired by dozens of companies and organizations to train hundreds of people on the art and science of negotiation.

Negotiation is a remarkably efficient way of getting your needs met.

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