Why The Persuasion Lab
One radical idea the Persuasion Lab pursues in learning to negotiate effectively depends heavily on the plan, practice, and building skills in a non-threatening and supportive learning environment self-directed or with peers. This cannot happen in a one-day intensive lecture according to our research. Symmetric and asymmetric tools and learning are required.
The Persuasion Lab can help you navigate both through life’s most difficult situations and ordinary transactions that have expensive consequences.
Persuasion Lab can teach how to engage in negotiations readily and with confidence by the resources on the site you access on your timescale or in the Negotiation DoJo®.
The Persuasion Lab helps you create value, effectively serve others, make money, minimize loss, and get your needs met — by offering you ongoing curated content, community conversations, and expert guidance and coaching.
Meet Founder Martin Medeiros
The Persuasion Lab was founded by Martin Medeiros. Martin published six books on negotiation and has been hired by dozens of companies and organizations to train hundreds of people on the art and science of negotiation.
Martin has an obsession with math, a heavy interest in game theory, and a wild hair about negotiation being something absolutely anyone can do. Reliably. Successfully. And, within their integrity. If they know the systems approach.
Along with the Persuasion Lab team, the latest scientific research in human communication, emotional development is studied, analyzed, and then added to constantly keep the class curriculum, online libraries of resources, and interactive tools made available to The Persuasion Lab’s customers.
Martin Medeiros practices Brazilian Jiu Jitsu inspiring this curriculum. Martin gives technologists, buyers, sellers, attorneys, politicians, engineers, physicians, lobbyists, families, and politicians practical negotiation science by experiencing the negotiation. Martin holds over 30 years of experience as a practicing attorney and intern negotiator representing the largest telecommunications, airlines, software, e-commerce, apparel, and energy companies. He is a regular judge in the American Bar Association Negotiation Competition for Lewis and Clark College of Law. He is a founding board member of Complete Intelligence Technologies, an artificial intelligence developer of financial forecasts. Martin is filmed periodically live on the BBC on technology deals, was published in the Wall Street Journal and interviewed in Information Week Magazine. His podcast, The Persuasion Lab, was voted a Top 20 research-based podcast of 2021 by Welp Magazine in the U.K. and was selected a top 10 podcast on persuasion from feedspot in 2023.
Negotiation is a remarkably efficient way of getting your needs met.
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