Basic
Upgrade any time.- Basic Negotiation Guidance. Recommended to occasional negotiators. Great for getting a glimpse of how the tools work to increase your success.
- Pay $30 annually, a 19% savings.
- Plan Details | Compare Plans
Premium
The serviceable toolkit.- The plan for folks who negotiate here and there, but don’t rely on their livelihood for it. Ideal for managers and new sales professionals.
- Pay $530 annually, a 10% savings.
- Plan Details | Compare Plans
Premium Plus
The complete toolkit.- The plan for the budget-conscious professional negotiator. Includes access to monthly masterclass and drop-in office hours ($10,000 annual value), along with first access to negotiation mastermind groups throughout the year.
- Pay $2,900 annually (a $400 savings)
- Plan Details | Compare Plans
Basic Subscription
For those who don’t know where to start and want some basic tools. Includes:
- Research based tops delivered to your inbox (Newsletter)
- Strategic Plan Assessment (basic)
- Last Minute Negotiation Plan (pdf)
- 5 negotiation Deal Points, Scripts and checklists.
- 5 Tactical Groupings
- Resources and Citation
- Operational Resources
- Media Knowledge Base

Premium Plus Subscription
You’re in the trenches doing deals and need to deliver at 1,000%, everyday. You play a high-risk, high-reward game… and you play to win. This is your plan. The single best value, Premium Plus includes all the features of Premium, PLUS access to the exclusive Persuasion Lab Expert Cohort (in bold below).
Here are the details:
- Research based topics delivered to your inbox monthly
- Strategic Plan Assessment (Basic, and Advanced Algorithm)
- Influence Assessment, so you can tell how influential your message actually is
- Last Minute Negotiation Plan, in case you’re in a pinch
- Directory of Negotiation Deal Points, including substantive term scripts and checklists.
- Tactical Groupings
- Operational Resources, including
- Media considerations,
- How to read body language
- Identification of micro facial expressions
- How to lay out the space for optimum impact
- Psychological tips, tools, and tricks
- Access to members-only events:
- Monthly Masterclass ($497 value), and
- Monthly Office Hours for Individualized Strategic Feedback ($345 value)

Level |
Basic |
Premium |
Premium Plus |
---|---|---|---|
Price |
$2.99 per month $30 annually Plan details |
$49 per month $530 annually (a 10% savings) Limited time offer! Join between now and 1/15/2021 and get a lifetime membership for just $49. Plan details |
$275 per month Pay $2,900 annually (a $400 savings) Waitlist opens January 25, 2021, with limited availability once the doors open! Plan details |
Select | Select | Select | |
Research based tips delivered to your inbox weekly (newsletter) | |||
Strategic Plan Assessment (basic) | |||
Strategic Plan Assessment (advanced algorithm) | |||
Influence Assessment (how influencial is your message?) | |||
Last Minute Negotiation Plan (pdf) | |||
Directory of negotiation Deal Points / scripts / checklists | 5 Deal Points | 70 Deal Points (updated monthly) | 70 Deal Points (updated monthly) |
Tactical Groupings | 5 Basic | 160+ Tactics (searchable database) | 160+ Tactics (searchable database) |
Resources | Augmented | Augmented | |
Operation Resources | Media Knowledge Base | Complete Suite (media / body language / facial expression / room layout / psychology) | Complete Suite (media / body language / facial expression / room layout / psychology) |
Master Class: Monthly 45-Minute Presentations with 15 Minute Q and A | |||
Monthly Office Hours for Direct Strategic Feedback | |||
Select | Select | Select |
Basic
$2.99 per month
$30 annually
Plan details
For those who don’t know where to start and want some basic tools. Includes:
- Research based tops delivered to your inbox (Newsletter)
- Strategic Plan Assessment (basic)
- Last Minute Negotiation Plan (pdf)
- 5 negotiation Deal Points, Scripts and checklists
- 5 Tactical Groupings
- Resources and Citation
- Operational Resources
- Media Knowledge Base
Research based tips delivered to your inbox weekly (newsletter)
Strategic Plan Assessment (basic)
Last Minute Negotiation Plan (pdf)
Directory of negotiation Deal Points / scripts / checklists: 5 Deal Points
Tactical Groupings: 5 Basic
Resources
Operation Resources: Media Knowledge Base
:
Premium
$49 per month
$530 annually (a 10% savings)
Limited time offer! Join between now and 1/15/2021 and get a lifetime membership for just $49.
Plan details
You’ve gotten your feet wet and you’re ready to dive all the way in. Premium subscription includes:
- Research based topics delivered to your inbox monthly
- Strategic Plan Assessment (Advanced Algorithm)
- Influence Assessment, so you can tell how influential your message actually is
- Last Minute Negotiation Plan, in case you’re in a pinch
- Directory of Negotiation Deal Points, including scripts and checklists.
- Operational Resources, including
- Media considerations,
- How to read body language
- Identification of micro facial expressions
- How to lay out the space for optimum impact
- Psychological tips, tools, and tricks
Research based tips delivered to your inbox weekly (newsletter)
Strategic Plan Assessment (basic)
Strategic Plan Assessment (advanced algorithm)
Influence Assessment (how influencial is your message?)
Last Minute Negotiation Plan (pdf)
Directory of negotiation Deal Points / scripts / checklists: 70 Deal Points (updated monthly)
Tactical Groupings: 160+ Tactics (searchable database)
Resources: Augmented
Operation Resources: Complete Suite (media / body language / facial expression / room layout / psychology)
:
Premium Plus
$275 per month
Pay $2,900 annually (a $400 savings)
Waitlist opens January 25, 2021, with limited availability once the doors open!
Plan details
You’re in the trenches doing deals and need to deliver at 1,000%, everyday. You play a high-risk, high-reward game… and you play to win. This is your plan. The single best value, Premium Plus includes all the features of Premium, PLUS access to the exclusive Persuasion Lab Expert Cohort (in bold below).
Here are the details:
- Research based topics delivered to your inbox monthly
- Strategic Plan Assessment (Basic, and Advanced Algorithm)
- Influence Assessment, so you can tell how influential your message actually is
- Last Minute Negotiation Plan, in case you’re in a pinch
- Directory of Negotiation Deal Points, including substantive term scripts and checklists.
- Tactical Groupings
- Operational Resources, including
- Media considerations,
- How to read body language
- Identification of micro facial expressions
- How to lay out the space for optimum impact
- Psychological tips, tools, and tricks
- Access to members-only events:
- Monthly Masterclass ($497 value), and
- Quarterly Strategic Feedback Session ($345 value)
Research based tips delivered to your inbox weekly (newsletter)
Strategic Plan Assessment (basic)
Strategic Plan Assessment (advanced algorithm)
Influence Assessment (how influencial is your message?)
Last Minute Negotiation Plan (pdf)
Directory of negotiation Deal Points / scripts / checklists: 70 Deal Points (updated monthly)
Tactical Groupings: 160+ Tactics (searchable database)
Resources: Augmented
Operation Resources: Complete Suite (media / body language / facial expression / room layout / psychology)
Master Class: Monthly 45-Minute Presentations with 15 Minute Q and A
Monthly Office Hours for Direct Strategic Feedback
: