Stratagem 14: Raise a Corpse from the Dead or Borrow a Corpse to Return the Soul

Identification

Revive a dead proposal by presenting it again or in a new way.

Example

If you present a new idea and it flops, wait until time has passed and present it again (perhaps waiting until circumstances are ideal, or after changing a few minor details).

Solution

Pay attention to the essence of a sales pitch.  

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