Stratagem 16: Let the Adversary Off in order to Snare Him or To Capture the Enemy, First Let It Go

Identification

Trapping your opponent can require that you do not make it obvious that he is your opponent. Avoid arousing their instinct to fight back.

Example

Hook subscribers with a First Month is Free! deal, delaying the moment when they will have to pay.

Solution

Ask “Why?” Although something may feel easy and convenient, do not assume it is without risk.

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