Stratagem 18: To Catch Bandits, Nab Their Ringleader First or To Catch the Bandits, First Catch Their Ringleader
Identification
When you capture the king, the other pieces do not matter: Convince the leader and the rest will follow.
Example
Historically, public health officials are able to persuade religious communities who are traditionally against modern medicine to participate in it by convincing their religious authorities.
Solution
Have a second-in-command succeed leadership in times of crisis.