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This is when many things are piled on top of a package deal, with additional components thrown in to seem like a gift and thus trigger a reciprocal gesture of acceptance. Sellers may throw something in to close a deal even if that thing is unneeded[1].


Any “meal deal” type offer would qualify as an example. Cable companies use this tactic by offering lots of content that is not valuable, such as a free land line when most people prefer cell phone services.


To counter this, disaggregate and question the cost of each element. Focus on your needs. Direct comparisons may be illusory[2], so it can be useful to make a matrix comparison and let vendors respond to empty cells in your table.

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