Flattery Generally

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General flattery is a variation on the ego appeal tactic. It involves saying something immediate and personal to another person. Small, flattering comments can go a long way toward reaching an accord. They also are intended to make the negotiation task a bit more pleasant. Active flattery is sometimes used to move toward a pleasant outcome in a negotiation.


An example of general active flattery is saying something personal at the table such as, “I trust you, you have kind eyes.” It can also be used in texting or chat, for example “You are the best,” or, “You have been a big help.”


Be of strong mind before you walk into the room, pick up the phone, or write the email. Focus strictly on what you or your employer need; pay no attention to the siren of flattery in any form.

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